William VAN LAERE

SEO Consultant 

William Van Laere-SEO Specialist

About William Van Laere

As an SEO specialist at Depends SEO Agency and self-employed in a secondary capacity, I help Belgian companies grow with smart search engine optimisation. With my Bachelor in Digital Marketing from AP University College Antwerp, I combine academic knowledge with practical experience.

Based in Waregem, I serve clients throughout Belgium, focusing on small and medium-sized businesses looking to increase their online visibility.

 

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AI-driven SEO that works

Strategische SEO benadering

I am not using AI to be faster than others. I use AI to create something that does not yet exist.

No competitive analysis, no SEO texts like everyone else writes them. No Red Ocean strategy where everyone is fighting for the same keyword.

I believe the power of AI lies in discovering virgin territory: formats, angles and search queries that no one is responding to yet. That’s where your advantage lies. AI is my creative assistant, my data brain and my gear pedal, but I remain at the wheel myself.

SEO is not a one-off checklist. It is a continuous process of testing, analysing and adjusting. Think in systems that learn, improve and grow with your market.

A top position says nothing if it doesn’t deliver anything. I look at what really counts: how many queries are you answering? How many actions are you generating? What does it deliver in concrete terms?

Search behaviour is distributed. Your content needs to be findable and relevant on multiple platforms, from search engines to AI-generated summaries.

What scores on LinkedIn won’t necessarily work in an AI result. Each context requires its own tone, approach and format. Therefore: no “one size fits all”.

Good content deserves reuse, but not mindlessly. Each version should do something for the user. That’s the only way to stay relevant and efficient.

 

SEO Freelancer BE 0749.890.073  
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